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The AEO Roadmap with Free Resources & Tools​

Start learning AEO or expand your AEO education to grow your brand’s answer engine traffic by understanding every aspect of answer engine optimization process. Unlike traditional SEO which focuses on ranking in search results, Answer Engine Optimization (AEO) helps your brand get cited and mentioned by AI systems like ChatGPT, Google Gemini, Perplexity, and Claude.

The AEO Learning Roadmap

Take a look at the AEO learning roadmap below, featuring the different areas, from the basics of SEO, to the most common activities and phases of the AEO Process:

AEO FUNDAMENTALS

Learn in-depth AEO and answer engine marketing basics, featuring the different areas, from the basics to more AEO technical and strategy activities and guides of the year (2026).

Introduction to AEO
AEO vs SEO differences
How AI search engines work
AI Query fanouts
ChatGPT citation behavior
Trends & Future
Start learning SEO with the fundamental concepts and areas, why they’re important, and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
Schema markup fundamentals
JSON-LD implementation
Structured data validation
FAQ schema optimization
HowTo schema setup
Article schema best practices
Knowledge graph optimization
Site architecture for AI crawlers
Crawl budget for answer engines
Start learning SEO with the fundamental concepts and areas, why they’re important, and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
Answer-first content format
Content strategy
Platform-Specific Strategies
Content structure for citations
FAQ content optimization
Conversational query targeting
Semantic SEO principles
User intent mapping
Quote-ready content creation
Start learning SEO with the fundamental concepts and areas, why they’re important, and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
Entity optimization basics
Brand entity consistency
Entity disambiguation strategies
Platforms
E-E-A-T for answer engines
Author expertise signals
Topical authority building
Start learning SEO with the fundamental concepts and areas, why they’re important, and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
ChatGPT optimization tactics
Google AI Overviews strategies
Perplexity citation optimization
Google Gemini best practices
Claude optimization guide
Voice search optimization
Start learning SEO with the fundamental concepts and areas, why they’re important, and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
Authority Building
Digital PR for AEO
Third-party citation building
Unlinked brand mentions
Media mention acquisition
Industry publication strategy
Social signals for AI
Expert positioning tactics
Citation earning strategies
Start learning SEO with the fundamental concepts and areas, why they’re important, and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
Voice Search Optimization
Video optimization for AI
Image SEO for answer engines
Multimodal content planning
Transcript optimization
Podcast and audio optimization
Start learning SEO with the fundamental concepts and areas, why they’re important, and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
Visibility Tools
AEO KPIs and metrics
Citation tracking methods
Brand mention monitoring
Share of voice analysis
AI visibility scoring
AEO attribution models
ROI calculation for AEO
Start learning SEO with the fundamental concepts and areas, why they’re important, and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
Building an AEO strategy
Competitive visibility analysis
Content prioritization framework
AEO audit methodology
Executive buy-in strategies
Budget allocation for AEO
Content governance systems
Team training and workflows
Scaling AEO operations
Start learning SEO with the fundamental concepts and areas, why they’re important, and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
Voice commerce optimization
Multi-brand AEO management
Local AEO
AI regulation compliance
Future of answer engines

Access, Copy and Share these Free AEO Guides, Resources and Tools in Google Sheets.

In case you want to easily copy to use or share these free reliable AEO resources from the different areas covered by the roadmap, I’ve also created a Google Sheet that you can copy here to use it as a reference while you learn AEO.

Copy Google Sheet

The AEO Roadmap​ FAQs

Quolity is the first platform built to not only track and analyze your brand’s visibility in AI-powered search engines like ChatGPT, Claude, Perplexity, and Google Gemini, but also measure the quality level of each mention or citation. It tells you when, where, and how your business is being mentioned.